This is so much more powerful than explaining it without a real-time visual.
ON LIVE DESKTOP PLUS HOW TO
StreamYard allows me to share my screen and show members how to do things. Inside my own Facebook Community, DIY Marketing with Melanie, I share my screen and conduct live how-to videos on popular apps such as Canva, Asana, and Trello. You can do this by using multiple webcams or sharing your screen (or both). Sharing how-to videos and demos on live video allows you to share your skills and expertise, which builds your authority in your space. – Jamie Trull, Financial Literacy Coach and Profit Strategist Conduct tutorials or live demonstrationsĮducational content is one of the most engaging forms of video you can provide. It’s helped me grow my business substantially. And it has helped her grow from 5,000 members to over 30,0000 members in just 11 months.ĭoing live video has helped me to connect with my audience and build trust in a way that wouldn’t be possible otherwise. That's because she shows up to share these important updates using live video. Her community has come to rely on her fun personality. ” Financial Literacy Coach Jamie Trull uses Facebook Live in her Facebook Group to share important updates regarding tax laws, stimulus packages, budgeting, bookkeeping, and all things government funding to her group of female entrepreneurs. I always say, “ Industries can be boring, but people are not. It also lets you share the information with your personality. Using live video to share information like this creates more buzz. Posts and text can fall flat when you’re sharing important or exciting information. These can include feature releases, new arrivals to your product line or store, sales and promotions, or industry news and company updates. Share important updates and announcements
Each week Sandra answers questions live on video, switching from being on camera to sharing her screen and slide decks to do demonstrations. They provide a Facebook Group for their online course and membership clients to support them with various modules and lessons. I love how Sandra McLemore, founder of Travel Marketing and Media, uses live video on her business page. For example, if you sell products and get the same questions repeatedly, perhaps you can make improvements to your product instructions or onboarding process.
ON LIVE DESKTOP PLUS PRO
PRO TIP : One added benefit of hosting live Q&As is the insight you gather from the questions. And if time permits, you can even answer questions they post while you are live. Doing so, allows members to post their questions before you go live. Also, schedule your live stream in advance. I suggest doing these as consistently as possible. This is a great way to support the community members in your group. Ideas for live videos inside of your Facebook Group Live Q&A sessions This, ultimately, helps you learn more about what they want from you and the community. When you create engaging live videos, your community will interact in the comments with their reactions, questions, and feedback. When you consistently live stream in a Facebook Group, you will get to know your audience better. They can actually see you, talk to you in the comments, and see how you interact with them in real-time. But when you show up live on screen, your community feels more connected to you. There is a slew of social media post types you can create to engage with your community. Using Facebook Live is one of the best ways to build a relationship with your Facebook Group members.
– Sandra McLemore, Founder of Travel Marketing and Media Why you should Live Stream in Facebook Groups I go live weekly and it’s my strongest tactic for engaging with my audience. This results in increased engagement and more in-depth conversations. They know that everyone there has a common interest or goal, which provides them with a sense of security and comfort. Groups give members a sense of belonging to a community. People join Groups on their terms and have more of a vested interest in being there. It can be hard to get people to comment and share, let alone see your posts in the first place.įacebook Groups are different. The reason? The ever-evolving and competitive algorithm. But we also know that it can be hard to get the reach and engagement we’re looking for. We know Facebook Pages give us a great way to market our businesses.
Your community could include existing customers, potential customers, or a blend of both. Why are Facebook Groups important for your live strategy?Ī Facebook Group is a great way to create a community around the solutions your business provides.
Before we jump into how you can live stream in a Facebook Group, let’s touch base on why Facebook Groups are awesome in the first place.
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